ZHA Wins Admiral Serebryakov Embankment Masterplanning Competition

Located on the Black Sea coast, connecting Russia with the Mediterranean, Atlantic Ocean and Suez Canal, the city of Novorossiysk is the nation’s largest shipping port and the third busiest in Europe by turnover. With direct links to Russia’s rail and highway networks, Novorossiysk has also developed into an important centre of industry.

Documented in antiquity as a port specializing in grain, Novorossiysk rich history and traditions as a centre of trade are continued in this masterplan that integrates new public spaces and amenities for the city’s residents and visitors to enjoy the seashore with facilities to host international conferences, trade fairs and business congresses, as well as professional and academic seminars.

With its buildings orientated perpendicular to the sea front to maintain existing sea views from the city, the masterplan is interwoven with Novorossiysk’s urban fabric in a porous configuration that reconnects the city with its coast, inviting residents and visitors to traverse the site via public plazas, gardens and parks.

By restricting vehicular access, the design creates opportunities for outdoor leisure, sports and recreation in the city’s coastal subtropical climate throughout much of the year.

The masterplan unites its recreational, cultural, corporate and ecological functions within a coherent composition that reinstates the city’s embankment promenade as important civic space reflecting  Novorossiysk’s maritime heritage. A new fishing port, marina and piers are integral to the masterplan, enabling residents and visitors to enjoy the seashore on which the city was founded.

The 13.9-hectare masterplan is a phased development of nine principal buildings with a total floor area of approximately 300,000 square metres. Applying the concept of ‘instancing’ in which nine iterations of a single form evolve in a gradient across the site, the configuration of each building is established according its unique function, conditions and requirements.

As with time-lapse photography capturing nine instances of its subject over a period of time, this evolution sequence becomes the masterplan itself.
The digital computational model developed for this masterplan in Novorossiysk performs as an urban planning tool analysing many different programmatic, environmental and socio-economic conditions to define the new buildings within the masterplan.

All nine buildings are informed by this digital model that simultaneously considers multiple iterations including programme, orientation, environment, height and volume. This parametric model enables designers and stakeholders to accommodate the functional, economic and other time-related fluctuations that influence each new phase of development while also maintaining the overriding architectural vision.


The masterplan’s first phase will include facilities for civic, cultural and corporate events as well as the hotel; signalling the restoration of the city’s waterfront on Tsemes Bay as a vibrant public space for Novorossiysk’s residents and visitors.

More than 40 teams from 13 countries took part in the competition. The jury included local and national architects, urban planners and economists together with representatives of the Novorossiysk administrative region.
First place: Zaha Hadid Architects (UK) with Pride TPO (Russia)
Second place: Miralles Tagliabue (Spain) with Progress (Russia)
Third place: Rudy Riccotti (France) with ProjectService (Russia) and JNC (Belgium)


Construction of the masterplan’s first phase is due to start in the second half of 2019.

Masterplanning and Architectural Design Team

Architect: Zaha Hadid Architects (ZHA)
ZHA Design Director: Christos Passas
ZHA Project Architect: Eider Fernandez Eibar
ZHA Team Leaders: Ben Kikkawa, Alicia Hidalgo Lopez, Melhem Sfeir, Kwanphil Cho, Leonid Krykhtin
ZHA Design Team: Aleksandar Bursac, Maria Touloupou, Ekaterina Smirnova, Maria-Eleni Bali, Anna Uborevich-Borovskaya, Nessma Al Ghoussein, Christina Polyviou, Afsoon Es-haghi, Zsuzsana Barát, Paul Tunnicliffe (Analyst), Vera Kichanova (Researcher) Hussam Chakouf, Nastasija Hahonina and Liudmila Harisson-Jones (Administrative support)

Local Architect: Pride TPO, Moscow (Nikolay Gordushin, Lena Myzhnokova)
Landscape Consultant: Arteza, Moscow (Irina Chebanenko)
Urban Planning Consultant: Prof. Lawrence Barth – Architectural Association School of Architecture, London

Creative Programming Consultant: Another Architect, Berlin (Daniel Dendra)
Environmental Design Consultant: Buro Happold, London
Financial Modelling Consultant: Price Waterhouse Cooper, Moscow (Anton Panarin)
Cost Management and quantity surveying: Rider Levett Bucknall

Natural Lighting Studies: Kardorff Ingenieure (Berlin)

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